CRUK is one of the UKs leading Cancer Charities. As well as the much needed research into treatment it’s name suggest it is involved in a huge range of awareness raising and support activities. The more obvious publically seen fund-raising activities such as “Race for Life”, “Stand up to Cancer”, branded Charity Shops, Donations and Personal Subscriptions it raises money through sponsorship by major Commercial Retail and Service Companies. In return the companies are featured prominently in publicity, press releases, TV and Press coverage. This creates a “win-win” situation where the charity benefits from increased income to, and the company gains reputation and positive
The brief required me to reach this diverse and challenging audience in a relevant, original and cost effective way, encouraging them to support Cancer Research in any way they can. In response to this brief, I decided to create a series of eye catching postcards which can be sent to potential partners.