Raisin Fine Wines: Wine Merchant Rebrand

Raisin Fine Wines

This brief required us to approach a local company and ask permission to use their company to re-brand to show “What a Difference a Brand Makes”. I chose Raisin Fine Wines, an independent Wine Merchant. After visiting the company myself, I found that the company itself is warm and welcoming, offering expertise knowledge on fine wines and provides a large selection of choice to its clients. I wanted to communicate these values by creating a brand that portrayed sophistication and elegance, thus making the brand appealing and approachable to the target market.